Seller's Guide

The Property Journey

1. The Listing Agreement
The exclusive listing agreement is signed after the comparative market
analysis has been presented and an optimal sales price is determined.

2. Quick Launch
The listing is quick launched through Kuper Connect after the listing
agreement is signed but before it is officially live on the market. This
alerts the company’s network of elite agents that the property is
available and facilitates early sales.

3. Listing Preparation
The listing is prepared for sale by consulting on how to curate
the property for potential buyers so that they can easily
visualize themselves in the property. This could include making
recommendations for enhancing the exterior and interior by staging,
cleaning, repairs, painting, de-cluttering, and landscaping.

4. Sign Installation
Our professional sign installer places a FOR SALE sign on the property.
A Kuper Sotheby’s International Realty sign conveys the quality of the
listing and attracts buyers.

5. Photography & Videography
The marketing revolves around professional photography, highlighting
the elegance and beauty of the home. The highest quality professional
photography and videography are executed to showcase the listing. All
content is put through a rigorous editing and quality control process.

6. Listing Launch
The listing goes live online through the multiple listing service,,, and our proprietary listing
distribution network to over 100 other top sites, providing optimal

7. Marketing
Marketing collateral is custom designed and created for the property,
including brochures, postcards, e-blasts, a dedicated property website,
a highly-targeted digital ad campaign, and other opportunities. This
presents the property in an elevated way to the right agents and buyers
during the selling process.

8. Seller Updates
All marketing and sales updates relating to the property are
communicated regularly via a custom Seller’s Report and guidance is
provided to make informed decisions that will lead to a successful sale.

Kuper Sotheby’s International Realty established a dedicated in-house creative division, Kuper Creative, which excels in the art of marketing our exclusive properties, outstanding agents, and company. Kuper Creative offers fully-integrated marketing solutions with a scope of work that encompasses everything from graphic design to event management, digital marketing to public relations. A team of in-house brand managers offers strategically-driven solutions for our agents on behalf of their sellers, developers, and investors. The Kuper Creative team leverages relationships with traditional and new media outlets, as well as the most cutting-edge technologies and social media strategies, to ensure maximum exposure for the properties and agents we represent.

Learn more about the Cooper Advantage Group's sellers's guide by downloading our guide below.

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Cooper Advantage Group

Seller's Guide

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